During two weeks investigating America's beauty industry, the group sees the good, the bad and the ugly side of it. They see first-hand how cosmetics are produced and sold and are confronted with the environmental and health effects of the products used. They then have the opportunity to put what they have learnt into practice and make their own products, and they discover the dilemmas faced when trying to create a product that is both ethical and affordable.
Finally, the group travels to New York City to meet esteemed beauty journalist Jane Larkworthy, who reviews the products they have created and gives her frank assessment of the beauty industry. Is it capable of change? And will the group make any changes based on what they have discovered?
